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How to Sell Raffle Tickets & Raise More

Knowing how to sell raffle tickets can be the difference between your organization surpassing its fundraising goals or falling short. 

Raffles are an amazing way to raise money, and they can be a great way to connect with your community and teach them about the work you do. Selling tickets for a fundraiser is critical to its success, though, so it’s important to have a strategy for how to sell raffle tickets before you get started.

Raffle Rocket has helped countless organizations meet and exceed their fundraising goals and has picked up a lot of tricks along the way. Here, we’ll break down what you need to know about the best ways to sell raffle tickets:

Key Takeaways

  • Selling raffle tickets online lets people purchase anytime, anywhere.
  • The more places you promote your raffle, the more you’re likely to sell.
  • Advertising the prizes available can get people excited to purchase more tickets.

What Is a Raffle?

A raffle is a popular fundraising tool that is used by charities, non-profits, and religious organizations. The premise is simple: Participants purchase tickets for the chance to win prizes. The more tickets are sold, the more revenue you bring in.

A group of people strategizes how to sell raffle tickets.

How to Sell Raffle Tickets for Your Fundraiser?

1. Pick the Right Price

The price of your raffle ticket can have a huge impact on your sales, so determining the right price point is an important part of how to sell fundraiser tickets. You need to determine your fundraising goals, the value of your prizes, and how many tickets you think you can realistically sell.

2. Choose the Right Type of Raffle

There are three popular types of raffles, each with unique pros and cons. With a 50/50 raffle, the winner gets half of the money you raise from sales. In cash raffles, you offer up a lump sum of money, while non-cash raffles have one-of-a-kind prize ideas. 

What is most appealing to your target audience? Getting it right is an important part of how to sell raffle tickets.

3. Get the Word Out Using Social Media

Social media is an amazing tool for getting the word out about your raffle. Showcase your prizes and promote your fundraiser across as many platforms as possible. Including links to your homepage on Raffle Rocket allows a wider audience to buy tickets.

4. Connect with Your Community

Whether you’re a religious organization, charity, or non-profit, you have a community of people around you who support your cause and the work you’re doing. Reach out to them using emails with links to your raffle. 

With Raffle Rocket, you can email anyone who has previously bought tickets directly. These people are often the most likely to support your fundraiser again, and e-mail is one of the best ways to sell raffle tickets.

5. Include Early-Bird Prizes

You don’t need to wait until the end of your raffle to draw prize winners, and early bird prizes can be a great way to incentivize sales. With Raffle Rocket, at least one prize must be drawn after ticket sales end, but you can draw other winners earlier to build excitement.

6. Tie Your Raffle to a Larger Event

Connecting your raffle to another event, like a dinner or a silent auction, is like a secret weapon for every raffle ticket fundraiser. Lots of people will buy tickets in advance, but when they arrive at an event and realize they can easily buy raffle tickets from their phone, it often feels like a no-brainer. Selling raffle tickets online lets you make them available early while continuing to sell throughout a special occasion.

7. Explain Where the Money Goes

Charities, non-profits, and religious organizations all do great work, and letting people know about it builds emotional connections that can lead them to want to buy tickets to support you. 

Whether your raffle tickets are going to something specific or to supporting day-to-day operations, explaining it clearly lets people know their money is going to a great cause, even if they don’t win.

8. Bundled Pricing

However you’ve chosen to price your raffle tickets, you can increase sales with bundled pricing. It’s a common strategy used by most successful raffles, and it rewards participants who buy more tickets by giving them better chances and better value. If 1 ticket is $5, you can sell 3 for $10. This encourages people to buy more to increase the likelihood that they’ll come home with a prize.

A person celebrates after exceeding their fundraising goals for their online raffle.

How Does Raffle Rocket Help Sell More Raffle Tickets?

Whether you’re running a 50/50 raffle, a cash prize raffle, or a non-cash prize draw, Raffle Rocket’s intuitive online platform makes it easier for both organizers and anyone looking to buy tickets. Not only can you display prizes on your own unique raffle site, you’ll also find it easy to:

  • Promote your raffle by sharing its unique URL and QR code, as well as spreading the word on social media.
  • Sell tickets online, with anyone who purchases raffle tickets getting their numbers sent directly to their e-mails.
  • Draw winners, as they’ll be contacted directly via the platform.

Make Your Next Fundraiser a Success with Raffle Rocket

Raffles are a proven way for charities, non-profits, and religious organizations to elevate their fundraising goals. Knowing how to sell raffle tickets will ensure that your next fundraiser brings in the money you’re hoping for, and Raffle Rocket’s dynamic online platform will make that straightforward and simple.

Start an online raffle today.

FAQ

Do I need a license to host a raffle?

Yes, licenses are required in most jurisdictions because they are viewed as lottery schemes or promotional contests where ticket purchasers pay for the chance to win a prize.

When is the best time to host a raffle?

This depends on your organization. Some may find that hosting in the summer is a challenge when families are away on vacation, for example. Consider what gets your community excited and how to sell raffle tickets to them. If it’s a holiday, that can be a great time to host a raffle.

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